Email sending

Why this matters

Newsletters and similar bulk campaigns only work if mail reaches the inbox. Okinta tracks how recipients respond (opens, spam complaints, and bounces) and adjusts how fast you can send so your deliverability stays healthy.

This applies to Professional Email bulk sends: not to personal SMTP / IMAP threads in Conversations, which use your own mailbox.

Your sending pool

Every workspace has a sending level that reflects how well your recent campaigns performed: how many people opened them, how many marked them as spam, and how many bounced. Think of it as a trust score for bulk email.

New sender: You are building a sending history. Bulk sends go out in small batches until Okinta has enough data.

Low risk: Strong engagement and low complaints and bounces. You can send at full speed within your plan.

Moderate risk: Some metrics need attention. Sending continues, but you should clean your list and review content.

High risk: Several metrics are weak. Bulk sending is heavily throttled until stats improve.

Quarantine: Sending is paused for bulk mail until Okinta support reviews your account.

The three metrics we track

Open rate: How many recipients opened your emails compared to how many were sent. Low opens often mean an old list, weak subject lines, or mail landing in spam.

Spam complaint rate: How many people marked your message as spam, compared to opens. Even a small number matters.

Bounce rate: How many addresses rejected your mail (invalid mailboxes, full inboxes, blocked domains), compared to sends.

Okinta recalculates pools daily using recent campaign data. Sudden spikes in complaints or bounces can move you to Quarantine immediately.

New sender warmup

If your workspace is new to bulk sending, Okinta does not release your full list at once. Instead:

1. The first 100 contacts who are eligible to receive emails get the campaign (starting with those who engaged most recently).

2. Okinta waits 6 hours so bounces, opens, and complaints can arrive.

3. If stats look healthy, the next batch of 100 goes out. If not, you may see a warning or a pause.

This repeats until you have sent at least 500 bulk emails, been a customer for 16 days, and spent 14 days in the new-sender pool, with acceptable stats throughout.

While warmup runs, the campaign stays in progress; you will not blast the entire list in one shot.

Established senders

Workspaces that were already sending bulk mail through Okinta before these reputation controls were introduced are treated as established senders. They don’t go through the gradual warmup, but they still follow the same quality rules: good results keep you in Low risk, poor results can still trigger warnings or Quarantine.

Before mail is sent: list hygiene

On contact import and before newsletter recipients are queued, Okinta checks each address:

Incorrectly formatted email addresses are skipped.

Temporary or throwaway email addresses are skipped.

Email addresses from domains with no mail server are skipped.

Contacts already marked as bounced, spam, unsubscribed, or otherwise opted-out are excluded.

Requirements for bulk sending

Professional Email must be connected and your email domain must be verified (the app walks you through this step by step) before newsletters can be sent.

You cannot use a free email address (like Gmail or Outlook) for Professional Email. You need an email address on your own domain, for example [email protected].

How to stay in good standing

Only email people who agreed to hear from you.

Remove bounced and unsubscribed contacts promptly.

Re-engage or remove contacts who never open mail.

Send valuable content with clear sender identity, do not mimic banks, government, or unrelated brands.

Make unsubscribing easy; a clean unsubscribe is always better than a spam report.

Warm up large migrated lists gradually, start with your most engaged segment, not the whole database on day one.

If bulk sending is paused

When your account is paused (Quarantine), new newsletters won’t send. You can still send individual one-to-one emails through Conversations unless support has flagged a serious issue.

Contact Okinta support from the in-app Help menu. Explain what you changed (list source, content, frequency). Support can review stats and lift a pause when the account is safe to resume.

Where to see your status

Your account’s sending status and detailed metrics will be visible under Settings → Emails soon. In the meantime, you can check bounce and complaint rates on individual campaigns in Audience → Content creation after sends complete.

Watch bounce and complaint rates on individual campaigns in Audience → Content creation after sends complete.