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  5. Audience

Audience

Audience is your customer layer: people you store as contacts, the messages you exchange with them, and the articles or emails you author for marketing.

Apps at a glance

Open Audience from the left menu, then switch between Contacts, Conversations, and Content creation along the top of the page.

Customer messages live here. Internal team chat lives under Team (or the messages icon in the top bar), keep the two separate when you reply.

Topics in this section

  • Contacts

    Contacts is your workspace directory of people you market and sell to: one table for search and filters, a full contact dialog for profile and files, and hooks into Conversations, website pages, forms, and orders when th…

    Open guide →

  • Conversations

    Conversations is the customer inbox: email threads, website contact form messages, and (for some roles) support tickets. It is separate from Team chat and top-bar internal messaging, use this app when the other party is …

    Open guide →

  • Content creation

    Content creation under Audience is your hub for newsletters, blog posts, and Twitter (X) posts, campaigns and long-form editorial you link from the site or funnels.

    Open guide →

  • Email sending

    Newsletters and similar bulk campaigns only work if mail reaches the inbox. Okinta tracks how recipients respond (opens, spam complaints, and bounces) and adjusts how fast you can send so your deliverability stays health…

    Open guide →