Content creation

Purpose

Content creation under Audience is your hub for newsletters, blog posts, and Twitter (X) posts—campaigns and long-form editorial you link from the site or funnels.

Library and new content

The main table lists everything with search, filters, sorting, and pagination. Each row shows title, platforms, status (draft, scheduled, published), timing, and—where the product supports it—metrics for sends and engagement on mail.

New opens a dialog where you pick one or more of Newsletter, Blog, and Twitter / X. Choosing more than one creates a single campaign that can carry separate text and schedules per channel while sharing one list entry.

Newsletters (email editor)

Opening a newsletter-only row sends you to the dedicated email builder (the same block-style editor used under Pages for mail). You lay out sections, images, and copy there; when you return, the item stays tied to that workspace.

If a design was already saved as a template, the app reopens that template so you continue editing instead of starting blank.

Scheduled bulk delivery uses Professional Email. Complete the connection in Settings; full delivery and engagement metrics require finishing the professional email setup and app-side notification configuration (your team or support can help with advanced wiring).

Blog posts (blog editor)

Opening a blog-only row launches the blog editor: full-page writing with Back to content to the list, a sidebar of posts to jump between articles, and New blog post to add another draft.

You set title, public URL slug (with checks so two posts do not collide), category (create, rename, or remove categories from the picker), cover image from the file library, and draft / schedule / publish. The body uses a rich editor with toolbar, undo/redo, and an optional Markdown mode. Saves run on a short debounce so you see saved state without hammering the server.

When your workspace has a primary domain, you can reason about the live blog URL pattern; an on-theme preview helps you see the post in context before you ship.

Twitter (X)

For X—alone or combined with blog/newsletter—the copy and media usually live in the content detail panel on Content creation (not a separate full-screen editor). You edit the post text with length validation, add images, and pick aspect options that match typical X cards.

On multi-platform items, use the apps to switch between Blog, Newsletter, and X so each channel keeps its own caption, media, status, and schedule where the UI exposes them.

After publishing

Remove or unpublish from row actions when something should disappear from public surfaces, then fix navigation, blog indexes, or funnel steps that still pointed at the old link.